Looma Legacy E-commerce Platform

Project Overview

Project Name: Looma Legacy E-commerce Platform

Project Overview:

LoomaLegacy.in is an e-commerce platform launched as a collaboration between Chinnus Textiles and Fly Men Hub, Thookkupalam. It is built to showcase Kerala's rich tradition in handloom textiles by blending heritage craftsmanship with a modern shopping experience. The platform connects customers to authentic stories woven into every thread, offering a unique digital space for cultural retail.

Project Goals:

The goals of the Looma Legacy platform are to:

• Promote traditional handloom and native textile craftsmanship

• Create an emotionally engaging and seamless online shopping experience

• Empower artisans and local heritage through digital commerce

Project Scope:

The Looma Legacy platform includes the following features:

• A clean, mobile-first e-commerce interface with product filtering

• Detailed product pages with heritage-driven storytelling

• CMS-based inventory and content management system

• Secure online payment integration and order tracking

• Blog section to share the origins, artisans, and weaving techniques

• Contact and location modules with WhatsApp support

Project Team:

The project team for the Looma Legacy platform includes:

• Project Manager

• Web Designers and Developers

• Visual Branding Experts

• Product Photographers

• Content Writers and Translators

Project Budget:

The project budget for the Looma Legacy website was $250.

Project Risks:

The following are some of the risks associated with the Looma Legacy project:

• Difficulty in reaching urban and international customers unfamiliar with traditional handloom

• Supply limitations due to handcrafted production cycles

• Brand dilution through imitations by mass-market sellers

Project Mitigation Strategies:

The following mitigation strategies were used:

• Focused cultural marketing and regional influencer collaborations

• Scalable product management system with real-time inventory sync

• Strong brand positioning through story-led design and photography

• Regular backups and robust hosting infrastructure for security

Project Conclusion:

LoomaLegacy.in has positioned itself as a proud digital ambassador of Kerala’s textile legacy. With its emotional design, responsive UI, and heritage-rooted branding, the platform creates a meaningful connection between buyers and weavers. Post-launch performance shows positive engagement and strong customer feedback, indicating a successful start to a legacy-in-the-making.